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Developing brand stories & changing the way people experience the things they love.

Rethinking Cuba Libre

With Cuba possibly on the cusp of new political leadership, a growing bipartisan movement in Congress is calling for a reevaluation of the relationship between the United States and Cuba, unveiled in this exclusive walk-through from Washington PR firm Veels & Pike for a Capital Hill Briefing.

CREATIVE DIRECTION Karen Riley
PROJECT LEAD Joel Sacks
DESIGN & DEVELOPMENT Karen Riley

The Life Church 

It’s a significant moment in time when a new approach to church can be applied in ways that aren’t limited by the old guard. In pursuit of ways to make going to church better, I hit on an idea that churches often forget: before you’re a regular, you’re a visitor, and a bit of a skeptic. Instead of dated bulletins and antiquated messaging platforms, I doubled-down on rethinking the church experience. New messaging revolved around a simple insight: when deciding where to go to church, you don’t consult the saints – you “ask your friends.”

Project goals hinged on elevating every aspect of The Life Church experience: perception, atmosphere and content. From branding to marketing collateral, video direction and web design, it came down to creating an atmosphere where people want to everyone – friends, family, even strangers.

In 2015 The Life Church was recognized as one of the fastest growing churches in America.

DISCIPLINES UX, Art Direction & Design, Video Direction, Merchandising       

CREATIVE DIRECTION Karen Riley
DESIGN Iva Yorgova; Karen Riley
VIDEO: Geoff Baynard
WEB DESIGN & DEVELOPMENT Karen Riley

welovechurch.com

Lisa Stafford Music

Los Angeles musicians not only continue to be heralded around the world, they’re setting the agenda.
#hollywoodtohome

DISCIPLINES UX, Photography, EP Design  

CREATIVE DIRECTION Lisa Stafford & Karen Riley
PHOTOGRAPHY Karen Riley

Alfred Street Baptist Church

Content coming

PROJECTS LEAD Carla Welborn
DESIGN Karen Riley