Karen Riley Design is a creative agency that specializes in a narrative approach to branding, messaging and visual identity creation.

At its core, my brand strategy and creative development process comes down to the art of storytelling. Stories help us remember. Stories help us share. And stories provide the meaning in our lives.  Not coincidentally, the brands with the strongest attachment are easily remembered, readily shared, and deeply meaningful to the customer. Relying on more than two decades of research and real-world application, my style enables brands to change and drive desirable behavior by creating strategies that revolve around authentic brand narratives
– narratives that engage followers and inspire stakeholders.

Karen Riley
PRINICIPAL + CREATIVE DIRECTOR I'm a Virginia-based Creative Director and Copywriter. My focus is creating digital commerce, content, campaigns and branding for individuals, businesses and organizations. I love a good challenge, and am passionate about growing brands and businesses with their stories. Over the past 10 years I've led creative and strategic teams in print and digital projects across multiple industries with an overarching philosophy: to stay inspired and make distinctively simple work that resonates with everyday people.

As a freelance copywriter I develop strategies and produce copy that creates successful campaigns and builds brand identities. I work with companies and agencies seeking a copywriter who can contribute to every stage of the creative process. I’ve helped companies from startups to nonprofits and high-end corporations reposition themselves, reconnect with their customers, and increase their market exposure through insightful copy initiatives. I’m also available as a gun-for-hire, providing expertise on an ad-hoc basis, attending pitches, seminars, meetings or conference calls wherever my creative input is needed.


Digital Copy - Web & Social Media
Marketing Communications

Ad / Promo Copy

Strapline Development



Brochures & Booklets

Film Treatments & Scripting

Speech Writing


SEO Content

 Feature Articles & Editorials

Campaign Concept Development

Press Kits & Press Releases

Sermon Outlines
Reports & White Papers
Manuscript Editing



International Christian Concern
Army Corps of Engineers

US Hispanic Chamber of Commerce

Fairfax Community Church

Jennifer Carroll Media

Cybersecurity Education Inc.



Virginia Heritage Bank

Advancing Native Missions

Lisa Stafford Music | Los Angeles

KM Digital

Alfred Street Baptist Church



BrokenNoMore Ministries

Special Operations Warrior Foundation
Face Value Studio

Miko Trucking | Dallas, TX

Advancing Native Missions

Beth Leasure Pro Cycling

The Life Church DC

Chapel Springs Assembly of God
Sonic Promotions

Roy Wheeler Estate Properties

Outer Banks Travel



Tel: 571-316-5786

Email : karen@karenrileydesign.com

Karen Riley Design LLC



A full service creative studio.

Branding | Web Design | Copywriting

& Marketing Collateral

Karen Riley Design
PO Box 325
Manassas, Virginia 20108

Copyright © 2014 Karen Riley Design LLC. All Rights Reserved.

Images from this site may not be reproduced without prior written permission. Featured brands are the intellectual property of their respective owners. Select works may be shown in concept form and may not represent final published work.